Initial Idea 3

My third initial idea is probably the one that I like the most. The first section consists of a voice over of what art means to the performer. This will be done by collecting primary audience research along with quotes from the internet.
While the voice over is playing the performer wil be performing an interpretive dance around the lyrics.
After the dancing there will be some heavy breathing, then the music starts playing.
The actual music video again will be abstract but because of the beginning section, I feel that there will be a lot more meaning behind the video. It will show the 'creativeness' and what art actually means and is shown by the performer. I will include some hand motifs throughout the video and although some of the mise-en-scene may look simple it will be effective.

Initial Idea 2

The second initial ide that I have is the exploration and parody of popular music videos. This is similar to the Blink 182 music video to 'All The Small Things' where they parody other mainstream groups and artistes with their actions and mannerisms.
The idea would consist of a number of music videos such as 'Single Ladies', 'Vogue', 'Thriller' and 'Born This Way'.
Again there would be no narrative and would be rather abstract.
Looking back at this idea I feel that this would be very difficult to pull off as it would prove to be very expensive and time consuming getting all the costumes and make up.

Initial Idea 1

The exploration of modern Art 

I will be exploring different paintings and the works of modern artists such as Andy Warhol and Piet Mondrian. There will be no narrative at all and will be consist of the performer dancing, becoming the art and creating symbolism that represents the art piece. 

I feel that this fits the theme of the song I have chosen, as art is one of the more dominant themes in the song. 

Lyric Analysis

Colour Screens Test

I edited the colour screenshots together and added the music to test out what it might look like in my Music Video. This will enable me to get the timings right when it comes to editing the real product.

Treatment (50 Words)

Song - Applause

In my music video I am looking for the theme of modern art. I believe that when looking through the lyrics art is a dominant theme and the song is very performance based and abstract rather than narrative. Included also will be the use of binary oppositions such as dark vs light and sanity vs insanity.

Idea for Music Video

Looking at the 'Countdown Video' by Beyonce, I liked the idea of the changing colour screens and outfits. I have decided that I will be using something similar in my music video, but with the hair and the costume the same colour (black) and the face paint and the background changing colour: