Tuesday, 9 September 2014

Existing Music Videos

Crystal Fighters - Follow (Alternative Electro)
The narrative is very abstract and there isn't much of a storyline, but there is a little. It seems as though the woman is being followed by a scarecrow but in the end the scarecrow is being followed by the woman.
Techniques Used:
  • Lip Syncing
  • Start an stop editing which matches the pace of the song
  • costume changes
  • Shadowing effect with the lighting
  • Props
  • Thus video breaks the convention of glorifying women starts and with the costume and make-up that she is wearing somewhat un-glorifies women.
5 Seconds of Summer - Amnesia (Pop)
This video is episodic and features teenagers having fun with their girlfriends. It is sort of a love story and features flashbacks.
Techniques Used:
  • Slow motion
  • lip syncing
  • underwater cameras
  • handheld cameras in some of the flashbacks, a bit like memories
  • Stereotypical boy band 'jamming' in a garage
  • the editing matches the tempo
  • blurred effects like shallow depth of field
  • asynchronous sound
Rihanna and Calvin Harris - We Found Love (Pop/RnB)
This is a different type of love story music video it features the abuse of drugs and the smoking, and the narrative on screen matches the lyrics, the location does also.
Techniques used:
  •  Voice over at the beginning ( something that I am going to consider in my music video)
  • Flashbacks
  • A Variety of locations
  • montage editing
  • connotations of the locations and the lyrics such as 'We found love in a hopeless place' they are in a 'tacky' flat in what is probably the east end of London.
  • Fast and slow editing, one object is going fast and the other normal or slowed speed
  • images projected on plain white wall

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