According to Tim
O'Sullivan all narratives have a common structure, starting with the
establishment of plot or theme. In this music video we start off with Michael
Jackson's shadow at the end of an alley way, he then runs around the corner and
opens a door. Music starts playing but this sounds very enchanting and
recognisable from a Disney family film. This then creates the theme of
enchantment and that something magical might happen. O'Sullivan then states
that the understanding of the theme is then followed by the development of the
problem, an enigma and an increase in tension. This can be seen as Jackson
entering through the door, the audience wanting to know what is on the other side.
When the camera cuts into the next scene, beyond the door, and the
mise-en-scene completely juxtaposes the sound of the music.
The entering of
Jackson in the club can be seen as the disequilibrium of the music video, he
has disturbed whatever was going on inside before he entered. The use of
disequilibrium is a stage used to show the progress of narrative within a media
text from a theory by Tzvetan Todorov. Todorov stated that there are five
stages within a narrative, they are as follows:
- A point of stable
equilibrium, where everything is satisfied, calm and normal.
In this music video the stable equilibrium is not seen, this is inside
the club what the audience doesn’t actually assume is there. The music relating
to a fantasy family film leads the audience into a false sense of security for
what happens next.
- This stability is disrupted
by some kind of force, which creates a state of disequilibrium.
The camera cuts into a medium close up of Jackson inside the building and
the music ends abruptly, this automatically creates tension along with the
close ups of other characters faces who seem to be startled and confused at
Jacksons presence. There is also a low
angle shot of Jackson during this silence sequence which also indicates that he
has some form of power during the narrative.
It is also at the disturbing of the equilibrium that the mise-en-scene
establishes the time period of the piece. Jackson’s suit with black arm band,
trilby hat and spats along with the low key lighting and other characters
wearing similar clothing items create a feeling of dark nostalgia, sending
audiences back to the gangster period of 1920’s New York. Other music videos
such as Madonna’s ‘Vogue’ and Weezer’s ‘Buddy Holly’ also incorporate nostalgic
and iconic imagery from distinctive parts of decades to create a visual meaning
of the songs for audiences. ‘Vogue’ referencing 1940’s Hollywood and famous
actress Marylyn Monroe; ‘Buddy Holly’ referencing the 1970’s show ‘Happy Days’
which the show itself is based in the 1950’s America.
- Recognition that a
disruption has taken place.
There is recognition that the equilibrium has been disrupted by
Jackson’s character this is shown by a low angle close up on his face. The
camera then cuts to a long shot and his character flicks a coin into the duke
box. The song then starts playing and this I believe is when there is complete
recognition of the equilibrium being disrupted.
- It is only possible to
re-create equilibrium though action directed against the disruption.
To re-create the equilibrium in this music video the characters try and
kill Jackson’s character. This is shown in the form of dance, creating the feel
of it being like a musical theatre sequence, a bit like the musical ‘Bugsy
Malone’ which is also set in 1920’s gangster New York.
The dance section is very important to this music video especially, it
not only adds to the performance element to of the text but it creates iconic imagery.
A bit like his ‘Thriller’ music video the dance moves are recognisable
worldwide such as the famous lean over. This also reiterates points that are
made regarding the performance of a music video determines the end success of
the product which is the song.
In this section there are also Hollywood movie techniques that are
incorporated into it to create more of a narrative instead of it being purely
performance based. Techniques, especially used in thrillers, where the camera
is behind both the antagonist and the protagonist and shows the antagonist
sneaking up on the protagonist holding a weapon thus creating the feeling that
the protagonist is about to get hurt. But in true Hollywood fashion the camera
cuts to in front of the protagonist and they shoot behind them without even
looking.
- Restoration of a new state of
equilibrium. The consequences of the reaction are to change the world of
the narrative and/or the characters so that the final state of equilibrium
is not the same as the initial state.
In the music video I feel that there isn’t a new state of equilibrium
and that the end of the video is open to interpretation. This is where the
video can be seen to be breaking the conventions used by theorists such as
Todorov. Jackson’s character, the disturber has not been killed or taken out,
but rather he has become liked by the other characters. This is shown by them
dancing together. But then again some of the dance moves could connote that
Jackson’s character has the power over them and that the likeness is forced
upon them by the authority he possess.
There are also silhouettes that appear towards the end of the piece,
they seem to be holding weapons of some sort, again this is completely open to
audience creating their own meaning by their understanding of history. I
understand these silhouettes to be those of the Nazi soldiers/SS and reinforcing
Germany’s ban on swing music during the late 1930’s. This I feel completely
changes the tone of the piece.
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