The Construction of my Muisc Video

Evaluation Questions

These are the four Evaluation Questions that I will be answering for my three products:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

2) How effective is the combination of your main product and ancillary texts?

3) What have you learned from your audience feedback?

4) How did you use media technologies in the construction and research, planning and evaluation stages?

17th Edit of Music Video

This is the 16th Edit of my music video. I have added a lot more compared to my 14th Edit and I am almost finished the whole thing. The deadline for the Music Video is the 17th March and I believe that this is a very realistic target.

14th Edit of My Music Video

This is the 14th edit of my music video:

Final Ancillary Text 1

This is the final draft of my second ancillary text:

I am very pleased with the overall look of my digipak. I feel like I have kept with the theme of art, which has been apparent in my three products.

Creating the back cover:

 

I started by having a blank black canvas. I then researched into famous covers of albums and the one that stood out was the Pink Floyd front cover to one of their albums. This featured a black canvas with streams of light refracting through a prism. I then developed this idea and added the beams of light, but this time in different directions, different to the Pink Floyd album.

The next stage I took was adding the triangle/prism to the cover. The cover prism was translucent so I changes this and instead used the same shade of pink I used for the Andy Warhol style front cover. This didn't seem enough to be going on so after this I then added two more triangles next to the original but this time changed their opacity to around 50%, thus creating the illusion the top triangle was infront of the ones next to it. It also created a 3D effect.

 

After I had added the two other triangles I the added two conventions of a back cover. The production information and the barcode. The production information tells the audience who produced/wrote/mixed and distributed the. I looked at one from a similar genre album, 'Born This Way' by Lady Gaga and just changed the names where appropriate. I also then added some more lines by using the shape tool to 'fill' out the canvas a lot more because I felt that it was rather thin.

 

The next convention of the back cover I added was the repertoire. The repertoire is basically just a track list for the album. The songs I included in the album are a mixture of made up titles and real songs. The made up titles are thought of from the basis of art, songs such as 'Piet Mondrian' and 'It's Not Art' show that I have really thought about this, and there is continuity throughout based on the theme of art.



After I had finished the previous section I still wasn't satisfied with the overall look of the back cover. So I decided to use a technique I used for magazine front cover, layering, but this time not changing the RGB, only changing the opacity. I first copied the layer of text that I wanted to layer, I then pasted it on top of the existing layer and changed the opacity to around 56%. I then moved it two placs down and four places to the left, this gave it a 3D effect.

This is my final back cover:

 

I am very pleased with the outcome of the back cover. I started off with no ideas, but ater researching, the Pink Floyd album really came as an inspiration. The colour scheme fits with the rest of my product and my other products as well.

 

 

Final Ancillary Text 2

This is my final draft for my second Ancillary text, the magazine advertisment:

I am very pleased at how my Ancillary text has turned out. I especially like my use of shapes and colours that compliment each other and also compliment the style of my digipak.

The use of the shadowing effect was something that I thought really stood out when creating my digipak so i decided that it would be the main effect on the music magazine. I feel like I have come a long way in using different techniques on photoshop since I first started last year. Instead of using the magic wan tool to get rid of the background, i now take the photos on the background that I feel suits the style of my product the most and then use different tools from there such as the colour balance tool. This alows me to change the colour of the whole picture, mainly blues, greens and reds were used when creating this magaze advertisment. I then changed the opacity of the picture and layered the different pictures on top to create my desired effect.

Creating a Twitter Account for my artist

I have decided to create a Twitter account for my artist sharing the same name address as the name on the magazine advertisment. I have also photoshopped a verified twitter sign next to the name on her account as this shows that she is a know artist.
As part of the promotion of the album I will keep posting and keeping the fans up to date with the progression of the release. This includes sneak peaks of the music video, album cover and showing the followers the magazine advertisment. Here are some of the Tweets so far:

 

Audience Feedback on Magazine Advertisement

 

What do you like about the poster?

• The use of bold colour and geometric shapes which compliment the costume that Martha is wearing looks good as it makes a statement.
• The poster is very eye-catching due to the choice of colours and special effect. I also like the use of minimal text as it makes it more appealing to look at. The design is that complex, that it's made to look simple which is also effective.

What can I improve?

•  Make the 'Martha's Applause' more Predominant
• Prehaps the 'Marths's Applause' may be hard to read for some people due to the double overlay.

What can you say about the colours used?

•  The combination of primary and secondary colours compliment each other well and imediatly draw yourself to the poster - benefitial to the magazine.
• I really like the choice of colours used as they are used in the Piet Mondrian pattern in the artist's top.

What can you say about the look/style of the advertisement?

• The style of the poster is very retro and the use of layering is very effective
• A simplistic use of geometric shapes and lines collaborate with the costume of Martha's. the lack of detail in the background help to centralise Martha and make her the focal point.

Would you buy the album after seeing this magazine advertisement?

• I would deffo buy the album after seeing this
• I would buy the album



Magazine Advertisment

First Draft

Second and Final Draft:

As you can see I have made some changes since the first draft, for example I have added the word album onto the 'GRAMMY AWARD WINNING'. This is just to show the audience that it is indeed an album and not promoting a single.
The next thing I have changes is the name of the artist at the top. This makes it more prominant to the audience and also shadowing it with a black shadow instead of a more transparent white one also makes it stand out.
Addding this at the top then made room for the album name to stand out more on it's own rather than the first one looking like the title 'MARTHA'S APPLAUSE' was the name of the album.
I have also added a plug line underneath the date, this again promots the album to the target audience as it is telling them that the album includes the 'SMASH HIT APPLAUSE'.



Creating the advertisment:

I started off by narrowing it down to just three images that I felt best supported the format of a music magazine advertisment. These are the three images I chose:

As you can see the image that I chose was the first one. I then changed the colour balance of the image to mainly red added it to an A4 sheet, resized it and this was the result:

I did the same for the blue and the green layers, this then gave me the layered 3d effect:

This effect also made the image similar to the original colours. I did like this effect when I was constructing my digipak so I decided that it would be very eye-catching on the magazine advertisement.














Now I was left with the space at the bottom and was wondering what I could do to fill the space, I didn't really want to copy off any existing advertisements, I wanted it to look fresh and new, something that did suit the style of the music video and the digipak. This was art.
I looked at my digipak for inspiration and was influenced by the use of the geometric shapes; so I filled the space with circles:

Again I changed the opacity of the shapes so they would overlay each other and create a sort of venn diagram effect. But this wasn't enough and to me it didn't stand out enough so again I put in some more geometric shapes, this time two rectangles and changed the opacity so you can see the circles. Again this was inspired by my digipak:

I left the space in between the the rectangles so you can see the colours of the circles. These colours match the block colours used by Piet Mondrian in his products. I then added the writing to the image. This is conventional of a music magazine advertisement. It shows the title of the album, reviews from other businesses in the music industry. For mine I used Q and NME. I used these because, from looking at music magazines last year these two magazines seemed most likely to showcase this type of music.
This is the advertisement with the conventional writing and reviews attached:

Again this didn't seem like there was a lot going on in the poster. So I decided to conduct some further research into the codes and conventions and I found out that almost all of the advertisements showed where the music was available. Again using research from the AS year, the music industry is very digitalised and is streamed. iTunes and Spotify are the worlds leading digital music streamers/sellers. So I added the 'Available on iTunes' and 'Available on Spotify logos'. Along with this research I found that the artists are on social media. Twitter and Instagram seemed the most appropriate to use for this artist, I feel that although Facebook is still one of the worlds leading social networking sites, it is slowly becoming outdated with Twitter being more 'up-to date'. This was when I came up with the idea of actually creating live Twitter and Instagram accounts:

This was going to be my final product but with initial feedback from a couple of friends and on reviewing it myself there still needed to be space filled at the bottom so you can see the writing properly.
For my digipak I was influenced by an album cover by Pink Floyd, this was with the triangle and the beams of coloured light coming from the triangle. So in sticking with the style of my digipak I added a solid triangle and two translucent triangles of the same colour next to it, this was the result:

This was my first initial draft:
I again asked for feedback from the teacher and she suggested that I added something to the top. And I decided to put the Artists name at the top:

This didn't stand out as well as I hoped. So yet again, sticking to the theme of my ancillary text I added circles behind the 'MARTHA' at the top. This is my final product:

Digipak So Far

This is my Digipak so far:

 

As you can see there are  three areas that I need to work on, the second spine and the two spaces for the discs. This I will do with a template from the internet. Overall I am pleased with how the album looks so far and I feel like I am achieving the look I was going for, which was artistic. This is shown with various forms of the art such as the Andy Warhol style popart, the painting over the skin, which represents the paintings and art of Piet Mondrian and the manipualtion of photographs and shapes on Photoshop that has allowed me to create a 3D looking image.
To move on from this I am starting to create the magazine advertisment.

With added CD:

Front Cover Progression

To Start my digipak I had to find a template that suited the 6 sided and two discs. This was shown to us by the media teachers and put on the college moodle. This is the template that I used:

I then had to come up with ideas that I could use to create my front cover. Now for this I had already been looking into images that related to the style of music. This was electropop, there wasn't a lot of helpful information on this so I then decided to look further and look at the original artist of the song, Lady Gaga. The song itself is from the album Artpop, which inspired me to look into the orgins of popart and modern art. Modern art was a major inspiration for the music video so it would seem very appropriate to carry the theme on.
As seen in previous posts I was dead certain on using Andy Warhol's silkscreen popart images as inspiration for the front cover. I really liked this so I searched YouTube for tutorial videos on how to manipulate images to look like a popart image.
This was the progress of my front cover:
I started off by choosing the image, i narrowed it down to these three:

The image that I then chose was the middle image. I chose this because you can clearly see the front of the face and it is also in direct mode of address. This would make it more engaging for the audience and also easier for me to create the pop art image.

So, after I chose the image, I opened it up in Photoshop and the first thing I need to do was desaturate the image to make it black and white. The black and white image makes it easier to colour the facial features in later on in the process. After the desaturation of the image I created a quick mask around the model, a quick mask is a simpler way of separating the feature from the background. 

After the quick mask I then deleted the background and added the dots to the image by going into FILTER and then FILTER GALLERY. 

After this came the colouring of the whole image:

The whole of the colour surrounded the image and to the get the desired effect I used the pencil tool and colouring the skin using the colour f7ceb7, which is basically white skin colour. 

I then coloured in the rest of the features:

This process to get everything absolutely right took me a couple of days but this is the finished basic idea for my front cover:

 I am very pleased with how this looks as I feel it is very similar to the Andy Warhol images. The next step was to the create a full album. 

This is the process I took in creating the front cover (the rest of it):

The first draft of the front cover, just the album title Applause is added on the front. The next step I took was changing the font and adding an artist name.

 







The artists name, I felt, had to be like a signature on an artist's piece of work. This sticks with the theme of art throughout the digipak. There are multiple methods available to get the signature, such as collecting a siganture off the performer that I used and scanning that into the computer and editing it. But this was going to prove rather time consuming, so I decided to use a free siganture builder website, this allowed me to create the siganture in minutes. The other decision I had to make was, do I use the performers full name, Martha Godber. Or do I use the just her first name. i decided to just use her first name, as this has proven very successful in artists such as Madonna, Cher and Cheryl. This was the finished product:

The next step was fine tuning how the front cover should look. After a few audience feedbacks the main problem was that the four colours just looked like blocks. So it was suggested to me that I add lines between them to make them appear more seperated. This was the outcome and the final product:



As you can see other than add the signature I have aded the lines between the boxes and the audience feedback proved very successful as I do believe it makes it look better. I am happy with how it has turned out and I have improved a lot on since the first rough draft with the image off the interent.

 

Digipak Initial research

Filming in Ferens Art Gallery

I was granted permission by the staff at Ferens Art Gallery in Hull to film for the beginning section of my music video. This section was to be like the opening of the Katy Perry Video for 'This is How We Do'.
I feel like the filming today was very successful and I couldn't of asked for better help from my friend Katie who kindly agreed to be the actress. This has allowed me to almost complete filming for the music video. All that is left to do is film another section in the green room. I have booked the space out to use this facility tomorrow (Friday 6th March). Hopefully this will be the final filming section and for the next three weeks I can sorely focus on editing.

Gallery 3 of the exhibit was used:

Katie: